Sensory Concept Map of Iași City Brand
Developing associations according with a brand can be done also by using Sensory Maps, which is basically a brand concept map showing graphical representation with links based on the five senses. We have conducted our research for the Iasi City brand. We have conducted a research in order to quantif...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2020-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%204/23.pdf |