CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty

CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty

Prior literature in the field of corporate social responsibility (CSR) has largely focused on investigating its relationship with organizational-related outcomes, whereas the impact of CSR on consumer behavior is largely ignored in the recent literature. Further, most of the prior studies have inves...

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Bibliographic Details
Main Authors: Naveed Ahmad, Rana Tahir Naveed, Miklas Scholz, Muhammad Irfan, Muhammad Usman, Ilyas Ahmad
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
social media
CSR
admiration
consumer loyalty
sustainability
Online Access:https://www.mdpi.com/2071-1050/13/4/2319

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https://www.mdpi.com/2071-1050/13/4/2319

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