Market-Driven Management in Fashion and Luxury Industries

The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three mai...

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Bibliographic Details
Main Author: Fabrizio Mosca
Format: Article
Published: Niccolò Cusano University-Rome 2008-06-01
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