Market-Driven Management in Fashion and Luxury Industries
The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three mai...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2008-06-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/9321 |
| Summary: | The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets.
The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system. |
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| ISSN: | 1593-0300 1593-0319 |