THE CHARACTERISTICS OF THE DAIRY MARKET OF UKRAINE IN TERMS OF THE MARKETING APPROACH
The paper studies the structure and the dynamics of the dairy market of Ukraine in terms of marketing. The study exposes the key players of the market, the level of competition between them and the target segments of the consumers.
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| Format: | Article |
| Language: | deu |
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Publishing Center "Kyiv University"
2014-09-01
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| Series: | Vìsnik. Kiïvsʹkogo Nacìonalʹnogo Unìversitetu ìmenì Tarasa Ševčenka. Ekonomìka |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1799 |