ATUAÇÃO DO DEPARTAMENTO DE MARKETING EM UMA INSTITUIÇÃO DE ENSINO SUPERIOR - IES
The education market has been experiencing moments of intense changes, mainly due to the fierce competition in the industry. This article aims to make a general analysis of this market, showing the perspective of marketing, its importance and the need to adapt to the new economy and its requirements...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2011-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319327511007 |