SMS marketing: It's place in mobile commerce and opportunity in the South African market
This article investigates Short Message Service (SMS) Marketing's place in the world of mobile commerce (m-commerce). The article also investigates the opportunity that SMS Marketing presents in the South African market. The article indicates a couple of clear guidelines and implications for ma...
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| Format: | Article |
| Language: | English |
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AOSIS
2004-12-01
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| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/51 |