Public diplomacy: Basic marketing issues
Paper discuss the general features build in international activities known under term public diplomacy. Public diplomacy is not one-side process as well as strictly official but have a lot meanings - from economic to cultural. Linking up to economic side of the global national appearance, paper stre...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2008-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710802049R.pdf |