Competing for Tomorrow’s Customers: A View from the Future

This paper includes a compilation of the most important activities that marketers will need to perform in order to be competitive in the coming years. As changes occur and new competitive processes or practices are developed, practitioners often create acronyms that come into general use as a type o...

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Bibliographic Details
Main Author: Nancy J. Church
Format: Article
Language:English
Published: Universidad de Guadalajara 2019-01-01
Series:Mercados y Negocios
Subjects:
Online Access:http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7360