The Changing Roles of Gender in Advertising: Past, Present, and Future
The purpose of this paper is to navigate the rich academic literature on gender portrayals in advertising, and then to provide an overview on key findings and trends observed throughout the years. For several decades, women in advertising were likely to be depicted in traditional and domestic ro...
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| Format: | Article |
| Language: | English |
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Centre for Southeast European Studies
2020-07-01
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| Series: | Contemporary Southeastern Europe |
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| Online Access: | https://unipub.uni-graz.at/cse/periodical/titleinfo/5255129 |