Tourist destination image

In taking an advantages in tourism seems that image of specific tourist destination play an important role. This is very complex process but also a target for a wide list of potential stakeholders - not only organizations in this industry. Paper discuss a few relevant issues in connection to importa...

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Bibliographic Details
Main Author: Korićanin Maja
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2008-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710802027K.pdf