CONTENT AND ROLE OF INFORMATIONAL SUPPORT IN THE GENERAL EDUCATION MARKETING MIX
Providing citizens with information is a powerful tool for improving public services. Information has a dual role: communication and support of the decision-making process. Being marketing-oriented means that the main task of the institution is to determine the needs and desires of the target...
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Format: | Article |
Language: | English |
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Academy of the Economic Studies of Moldova
2018-03-01
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Series: | Economica |
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Online Access: | http://irek.ase.md/xmlui/bitstream/handle/123456789/516/Casap-L_ec_2018_3.pdf?sequence=1&isAllowed=y |