CONTENT AND ROLE OF INFORMATIONAL SUPPORT IN THE GENERAL EDUCATION MARKETING MIX

• Main Author: Lucia CASAP
• Format: Article
• Language: English
• Published: Academy of the Economic Studies of Moldova 2018-03-01
• Series: Economica
• Subjects: information; educational marketing; informational support; marketing mix; education
• Online Access: http://irek.ase.md/xmlui/bitstream/handle/123456789/516/Casap-L_ec_2018_3.pdf?sequence=1&isAllowed=y

Providing citizens with information is a powerful tool for improving public services. Information has a dual role: communication and support of the decision-making process. Being marketing-oriented means that the main task of the institution is to determine the needs and desires of the target market and to satisfy them through structure, communication, pricing and delivery of viable, competitive and appropriate programs and services. In the context of demographic decline and implementation of the “money follows the student” model, in the Republic of Moldova appeared prerequisites for the development of the educational marketing. Providing informational support in the decision-making and communication process of the educational marketing mix has a decisive role in ensuring the achievement of the objectives of the institutions. Additional efforts to establish a bidirectional communication channel are those that bring even a more significant added value.