Modeling and maximizing influence diffusion in social networks for viral marketing

Modeling and maximizing influence diffusion in social networks for viral marketing

Abstract Modeling influence diffusion in social networks is an important challenge. We investigate influence-diffusion modeling and maximization in the setting of viral marketing, in which a node’s influence is measured by the number of nodes it can activate to adopt a new technology or purchase a n...

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Bibliographic Details
Main Authors: Wenjun Wang, W. Nick Street
Format: Article
Language:English
Published: SpringerOpen 2018-04-01
Series:Applied Network Science
Subjects:
Influence diffusion
Influence maximization
Social network
Viral marketing
Online Access:http://link.springer.com/article/10.1007/s41109-018-0062-7

Internet

http://link.springer.com/article/10.1007/s41109-018-0062-7

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