Entrepreneurial Marketing, the Marketing Capabilities and Performance in Project-Based Businesses

The purpose of this study is to investigate the impact of entrepreneurial marketing on marketing capabilities and market performance of business-driven businesses. The present study is a descriptive-correlational study in terms of head, functional and in terms of research design. The data gathering...

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Bibliographic Details
Main Authors: Yaser Seif, Mohamdreza Mohamadzamani, Yaser Shojae, Reza Moghadam
Format: Article
Language:fas
Published: University of Tehran 2018-04-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_65792_5a51b3fde8a6583fbbfb099c350931b2.pdf