The Role of YouTube and the Entertainment Industry in Saving Lives by Educating and Mobilizing the Public to Adopt Behaviors for Community Mitigation of COVID-19: Successive Sampling Design Study

BackgroundEffective community mitigation through voluntary behavior change is currently the best way to reduce mortality caused by coronavirus disease (COVID-19). This study builds on our prior study based on the scientific premise that YouTube is one of the most effective wa...

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Bibliographic Details
Main Authors: Basch, Charles E, Basch, Corey H, Hillyer, Grace C, Jaime, Christie
Format: Article
Language:English
Published: JMIR Publications 2020-04-01
Series:JMIR Public Health and Surveillance
Online Access:http://publichealth.jmir.org/2020/2/e19145/