Presentation as a Method of the Integrated Marketing Communications
The article explores the main elements of preparation, construction and carrying out presentation events as a constituent part of the integrated marketing communications. The latter actively help to promote commodity items to market, expand the brand recognition and form a brand. The main aspects in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-05-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-5_0-pages-516_523.pdf |