Pandemic effects on social media marketing behaviors in India
This research examined the effects of the COVID-19 pandemic on social media marketing in India. There is little research on the impact of a pandemic on consumer behaviors. To address this gap, this exploratory study surveyed Indian consumers’ social media behaviors. Observations from 313 Indian cons...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2021-01-01
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Series: | Cogent Business & Management |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/23311975.2021.1943243 |