An Analysis of the Tourism Marketing Performance and Strategy of Ethiopia.
Tourism is one of the fast-growing industries in the world and has been considered as the main driver of world trade and prosperity. According to the UNWTO (2016), it contributes 10% of global GDP (US$ 7 trillion), 5% of world exports (US$1.5 trillion) and one in 11 jobs worldwide. Ethiopia, the ori...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_8_vol_6__1__2017.pdf |