The use of technology in customer relationship management (CRM)
Relationships have increased in importance in the field of business and marketing in the recent past. This importance can be linked to the changing nature of competition and technological developments. In this context, the question that has been posed is how these two factors affect the developm...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2005-12-01
|
| Series: | Acta Commercii |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/75 |