The City Image in the Political Representation Scenery
Facing the introduction of a new leadership profile of Curitiba-PR, in this article, it is identified, from analysis of Curitiba city images produced on media before and after the city elections of 2004, how this element contributed to the result of that electoral competition, considering that an im...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Nove de Julho
2009-02-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/644 |