Understanding multinational companies in public health systems, using a competitive advantage framework
<p>Abstract</p> <p>Background</p> <p>This paper discusses the findings of a study which developed five case studies of five multinational health care companies involved in public health care systems. Strategies were analysed in terms of attitude to marketing, pricing an...
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| Format: | Article |
| Language: | English |
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BMC
2011-07-01
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| Series: | Globalization and Health |
| Online Access: | http://www.globalizationandhealth.com/content/7/1/19 |