Factors influencing online purchase intention of smartphones: A hierarchical regression analysis
This study determined which of the factors—company, personal, and technical—could influence online purchase intention of smartphones. Toward this goal, data gathered from 230 students were analyzed using hierarchical regression analysis. Three steps of hierarchical regression analysis disclosed that...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2018-01-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/23311975.2018.1496612 |