Internal Branding and the Competitive Performance of Private Universities in Ghana
The objective of this paper is in three fold. First, to examine the inter-relationship between internal branding and performance of private universities. Second, to examine customer-based brand equity (CBBE) antecedents in predicting the performance of private universities. Third, to examine the eff...
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| Format: | Article |
| Language: | English |
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Tomas Bata University in Zlín
2016-09-01
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| Series: | Journal of Competitiveness |
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| Online Access: | http://www.cjournal.cz/files/223.pdf |