Preferences for Physical and Virtual Retail Formats Choice: The Case of Polish Consumers
Paper discusses Polish consumers’ behaviour and preferences for retail channel and format choice on the background of relevant literature. Results include perception maps created using multidimensional scaling (MDS) on data from two studies: in 2008 and 2012, giving possibility to assess changes at...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Primorska
2014-03-01
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| Series: | Managing Global Transitions |
| Subjects: | |
| Online Access: | http://www.fm-kp.si/zalozba/ISSN/1581-6311/12_023-042.pdf |