Committed to Health: Key Factors to Improve Users’ Online Engagement through Facebook

Health organizations, continuously exposed to public scrutiny due to the social relevance of the services provided, have adopted social media to disseminate information about health but also about themselves, and thus, reducing uncertainty and improving communication. In this context, users&#821...

Full description

Bibliographic Details
Main Authors: Juana Alonso-Cañadas, Federico Galán-Valdivieso, Laura Saraite-Sariene, Carmen Caba-Pérez
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:International Journal of Environmental Research and Public Health
Subjects:
Online Access:https://www.mdpi.com/1660-4601/17/6/1814