Public relations on the mediatization context: a conceptual research framework
The paper presents the first in Russian scientific discourse public relations (PR) concept analysis on the digital data-driven mediatization context. These phenomena comparative analysis results offer a more relevant research approach, conceptual framework and tools for the public relations and medi...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2020-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/viewFile/24828/18721 |