EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this stu...

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Bibliographic Details
Main Authors: Cindera Fatikha, Mintarti Rahayu, Sumiati Sumiati
Format: Article
Language:English
Published: University of Brawijaya 2021-05-01
Series:Jurnal Aplikasi Manajemen
Subjects:
competitive advantage
market orientation
marketing performance
entrepreneurship orientation
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2158

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2158

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