A cross-platform market structure analysis method using online product reviews
Studies have shown that online product reviews can indicate the position of a competitive brand. Even though reviews on different platforms may express different opinions, most studies are based on only one platform. This may lead to an inaccurate analysis of market structure. To solve this problem,...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2021-08-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/TEDE/article/view/12005 |