The Effect of Visual Elements in Direct Print Advertising of Diary Products on the Consumers’ Recall: An Experimental Field Study
Objective: Significant costs are incurred annually for printed advertising in marketing management; if such advertisement lacks the necessary effectiveness, they will take many opportunities from the organization in addition to posing financial resources. However, this effectiveness might be partly...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-02-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_80145_e9ed6c2f10d88005ba9cefce25aafc09.pdf |