Advertising self-regulation. A comparative analysis between the United Kingdom and Spain

Based on the criteria and parameters considered decisive by the European Union for an effective self-regulation model in advertising, this work carries out a comparative analysis between the advertising self-regulation systems in the United Kingdom and Spain. Setting the British system as a benchmar...

Full description

Bibliographic Details
Main Authors: Salvador Perelló-Oliver, Clara Muela-Molina
Format: Article
Language:English
Published: Universidad de Navarra 2014-06-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/35983