Reviewing the Online Tourism Value Chain

Reviewing the Online Tourism Value Chain

The booking purchase process in B2C tourism online from the perspective of the quality-satisfaction-loyalty value chain has scarcely been investigated. The measurement models of the variables are not unified and essential variables, as transaction costs, need more research in order to achieve a comp...

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Bibliographic Details
Main Authors: Carmen Berne-Manero, Maria Gómez-Campillo, Mercedes Marzo-Navarro, Marta Pedraja-Iglesias
Format: Article
Language:English
Published: MDPI AG 2018-08-01
Series:Administrative Sciences
Subjects:
B2C tourism online
online booking purchases
re-purchase intentions
satisfaction
transaction costs
value chain
website quality
Online Access:http://www.mdpi.com/2076-3387/8/3/48

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http://www.mdpi.com/2076-3387/8/3/48

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