The relationship between intangibility, perceived risk and knowledge.
The importance of the study on perceived risk is enhanced when the behavior of the consumer of services is approached, in particular through the intangibility characteristic Over the last decades, intangibility has been pointed out as a key aspect in the distinction and demarcation of goods and serv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2008-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/7871 |