Fuzzy extension of the CODAS method for multi-criteria market segment evaluation

Fuzzy extension of the CODAS method for multi-criteria market segment evaluation

One of the important activities of a company that can increase its competitiveness is market segment evaluation and selection (mse/mss). We can usually consider mse/mss as a multi-criteria decision-making (mcdm) problem, and so we need to use an mcdm method to handle it. Uncertainty is one of the i...

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Bibliographic Details
Main Authors: Mehdi Keshavarz Ghorabaee, Maghsoud Amiri, Edmundas Kazimieras Zavadskas, Reyhaneh Hooshmand, Jurgita Antuchevičienė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2017-02-01
Series:Journal of Business Economics and Management
Subjects:
market segment evaluation
market segment selection
MCDM
decision-making
fuzzy MCDM
fuzzy CODAS
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/617

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https://journals.vgtu.lt/index.php/JBEM/article/view/617

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