THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY
The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior. The goal of the study is to determine the definition...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Kharkiv National University of Radio Electronics
2020-06-01
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| Series: | Сучасний стан наукових досліджень та технологій в промисловості |
| Subjects: | |
| Online Access: | https://www.itssi-journal.com/index.php/ittsi/article/view/200 |