Festival Branding – Case Study: The Dragačevo Trumpet Festival in Guča
The Dragačevo Trumpet Festival in Guča (The Republic of Serbia) is a unique competition of folk brass bands in the world and one of the most important events of the overall national creativity and cultural amateurism in Serbia. Therefore, Guča represents an event which is used for branding of touris...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2013-01-01
|
| Series: | Turizam |
| Subjects: | |
| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1701_3.pdf |