Customer knowledge management and its role on continues innovation and superior performance (Case study of private banks in Guilan)
With increasing fierce competition in recent years, many organizations pay attention to outside sources, especially customer knowledge, in order to achieve new source of competitive advantage. The main purpose of our paper is to shed light on the consequences of customer knowledge flows on various d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2016-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50739_9d98bff7b6395bd9c1c7a529c8bb1576.pdf |