Authorial Voice Behind the Use of Multimodal Metaphors in Fashion Magazine Advertising
This paper proposes the integration into a coherent whole of current insights from two linguistic approaches, cognitive and systemic functional linguistics, with the aim of trying to develop an analytical tool that will allow users a deeper understanding when examining advertising discour...
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| Format: | Article |
| Language: | English |
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Universidad de Alicante
2013-11-01
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| Series: | Revista Alicantina de Estudios Ingleses |
| Online Access: | https://raei.ua.es/article/view/2013-n26-authorial-voice-behind-the-use-of-multimodal-metaphors-in-fashion-magazine-advertising |