Short cuts: Anthropological study of contemporary comercials

The anthropological study of commercials is based on the meaning of the entire content of the commercial, in order to contextualize the time and space in which the commercial is made and used. On the basis of this analytical step it can be determined which values the commercial contains and what it...

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Bibliographic Details
Main Authors: Ivan Kovačević, Ljubica Milosavljević
Format: Article
Language:English
Published: University of Belgrade 2016-02-01
Series:Etnoantropološki Problemi
Subjects:
Online Access:https://eap-iea.org/index.php/eap/article/view/54