Short cuts: Anthropological study of contemporary comercials
The anthropological study of commercials is based on the meaning of the entire content of the commercial, in order to contextualize the time and space in which the commercial is made and used. On the basis of this analytical step it can be determined which values the commercial contains and what it...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade
2016-02-01
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| Series: | Etnoantropološki Problemi |
| Subjects: | |
| Online Access: | https://eap-iea.org/index.php/eap/article/view/54 |