Akèrègbè, Resourcing the Past, Communicating the Present in Shared Cultural Knowledge: A Case Study of GTB Advertising
A communication strategy in advertising can take any shape provided it meets both intentions of manufacturers and demands of recipients. That is why the study focused the bottle gourd (Akèrègbè) as a communicating device utilized in a Guaranteed Trust Bank® (GTB) advertisement. The study consider...
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| Format: | Article |
| Language: | English |
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Danubius University
2018-06-01
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| Series: | Acta Universitatis Danubius: Communicatio |
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| Online Access: | http://journals.univ-danubius.ro/index.php/communicatio/article/view/4887/4509 |