A Content Analysis of Testosterone Websites: Sex, Muscle, and Male Age-Related Thematic Differences
Male testosterone supplementation is a large and growing industry. How is testosterone marketed to male consumers online? The present exploratory study entailed a content coding analysis of the home pages of 49 websites focused on testosterone supplementation for men in the United States. Four hypot...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-03-01
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| Series: | American Journal of Men's Health |
| Online Access: | https://doi.org/10.1177/1557988317734667 |