City Marketing & Urban Branding: A New Way to Identify Egyptian Cities through Creating Positive Public Mental Image
Globalization contains new areas of research that still under development. Among these research is urban branding. It’s an alternative for countries to promote and rebuild their image in order to attract business and tourism. The public mental image is the first engine to, attract develop and improv...
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| Format: | Article |
| Language: | English |
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IEREK Press
2019-05-01
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| Series: | ARCHive-SR |
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| Online Access: | https://press.ierek.com/index.php/ARChive/article/view/534 |