Prístupy k meraniu hodnoty značky
Very important priority of marketing implementation in praxis is to manage product brand or brand of the organization in the way of continual improvement. There are many ways how to measure a brand value. Some measurements approaches are at the organisation level, some at the product level, and othe...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | ces |
| Published: |
Faculty of Business and Management
2013-11-01
|
| Series: | Trendy Ekonomiky a Managementu |
| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/164 |