The potential contribution of film tourism to destination image recovery in Zimbabwe.
The basis of this paper is a study on image and performance of a tourist destination. This study sought to explore the potential contribution of on-location film-induced tourism to Zimbabwe’s tourist destination image. The problem which motivated the study was that as a tourist destination, Zimbabwe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_6_vol_7_3__2018.pdf |