The potential contribution of film tourism to destination image recovery in Zimbabwe.
The basis of this paper is a study on image and performance of a tourist destination. This study sought to explore the potential contribution of on-location film-induced tourism to Zimbabwe’s tourist destination image. The problem which motivated the study was that as a tourist destination, Zimbabwe...
Main Authors: | Kanokanga Phillip Farayi, Mabwe Bolivia |
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Format: | Article |
Language: | English |
Published: |
AfricaJournals
2018-05-01
|
Series: | African Journal of Hospitality, Tourism and Leisure |
Subjects: | |
Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_6_vol_7_3__2018.pdf |
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