The International Experience in the Use of Franchising as an Efficient Model of Business Expansion

The article is aimed at defining the current status of franchising development in different world countries as a model of expansion of existing business. The essence of franchising is considered as a form of business organization on the example of mechanism for application of its individual types. T...

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Bibliographic Details
Main Authors: Martynenko Olha O., Shuba Maryna V.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2018-09-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/export_pdf/business-inform-2018-9_0-pages-253_258.pdf