DO ASIAN AND NON-ASIAN DIFFERENT? A COMPARATIVE STUDY OF SENIOR TOURISTS’ MOTIVATION WHEN TRAVELLING TO BALI
This research aimed to identify the push and pull factors of the motivation of senior tourists from Asia and non-Asia in choosing Bali as their destination, as well as examining any differences in the push and pull factors of both groups of nationality. Exploratory factor analysis that was continued...
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| Format: | Article |
| Language: | English |
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Universitas Mercu Buana
2019-10-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
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| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/5954 |