ROLE AND IMPORTANCE OF PROMOTIONAL ACTIVITIES IN RESTAURANT BUSINESS

Modern restaurant business, as part of a catering business, offers a variety of meals and beverages in restaurants and various related facilities. Promotional activities play a very important role in managing a restaurant and related facilities, because any serious restaurant facility must take...

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Bibliographic Details
Main Author: Ivica Batinić
Format: Article
Language:English
Published: KD Mapro 2014-07-01
Series:Journal of Process Management. New Technologies
Subjects:
Online Access:http://www.japmnt.com/images/Volume%202/Issue%203/14.%20ROLE%20AND%20IMPORTANCE%20OF%20PROMOTIONAL%20ACTIVITIES%20IN%20RESTAURANT%20BUSINESS.pdf