Marketing with Financial Valuation Data: Best Practices in a Library Setting

Marketing with Financial Valuation Data: Best Practices in a Library Setting

This marketing case study discusses how financial concepts used in the business world, such as cost-benefit analysis (CBA) and return on investment (ROI), a CBA metric, can be used to add value in promotion of and advocacy for library projects. The study describes how financial analysis is used to...

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Bibliographic Details
Main Author: Falloon, Kerry A.
Format: Article
Language:English
Published: Marketing Libraries Journal 2020-04-01
Series:Marketing Libraries Journal
Subjects:
promotion
advocacy
budgets
cost-benefit analysis (cba)
return on investment (roi)
open educational resources (oer)
patron-driven acquisition (pda)
financial analysis
valuation data
acquisitions
Online Access:http://bit.ly/MLJv4i1-Financial-Valuation-Data

Internet

http://bit.ly/MLJv4i1-Financial-Valuation-Data

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